Monthly Archives: March 2009

Saving Your Wallet and the Environment

Go for your personal interest and save the world in one go.

The green tide, a tide that was swelling just a few months ago, seems to have turned. This has happened before; the “greening of America1” in the late sixties, died from the economical realities of the oil shock. The public attention moves in waves, and an issue can go from paramount to naught in only a few weeks. When an issue rides on the top of the wave, it rakes in unnecessary and promises that should not be realized in the long term. The public faith in ethanol in 2007, for example, did not balance with the other needs of the human environment, causing basic food prices to rise worldwide.

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